LANCASTER, N.Y.—Apple Rubber Products recently launched a redesigned and responsive website that is designed to interact with its users on the desktop while offering full compatibility with all mobile devices and tablets.

“We wanted a website representative of who we are as a company,” said John Tranquilli, Apple Rubber materials manager, in a company release. “It now has more capabilities, easier access, and serves as a reminder of our promise to our customers. Switching to a responsive design allows more accessibility for desktop and mobile users.”

The redesigned website marks Apple Rubber’s response to its own research into the ways in its audience interacts with the online tools offered by the Lancaster, New York-based rubber component manufacturer. The redesign increases the visual prominence of Apple Rubber’s informational videos, product inventory, blogs (including the Hot Topics blog, written by Apple Rubber’s engineering staff) and resources like the company’s Seal Design Guide, O-Ring gland calculator, and material selection guide.

“We created an easy and enjoyable user experience to help Apple Rubber’s customers get to the information and tools that our research shows they used the most,” said Frank Conjerti, creative director for Quinlan, the Buffalo-based agency behind the redesign. ”Apple Rubber’s modernistic website will allow Apple Rubber’s engineers and customers to connect seamlessly.”

Users with questions or comments are able to quickly and easily communicate with Apple Rubber’s project engineers, request product literature, order sample O-Rings and seals, make requests for proposals, and more.

Apple Rubber (www.applerubber.com) is a designer and manufacturer of rubber seals and sealing devices. The company serves the needs of industries around the world, from automotive and aerospace to pharmaceutical and medical devices, and has customers in over 50 countries across the globe.