How the First Internet-connected NHL Home Scoreboard Got to Market Fast
A startup’s co-founders found that IoT product development experience was key to quickening turnaround, reducing cost, and ensuring on-time delivery of their new product.
This article was contributed by Design 1st.
Connected hardware products are complex: They require design for user experience, cloud navigation, and manufacturing expertise to successfully prepare a new concept for production. Because hardware development is a high risk business, it’s essential to choose an engineering design partner that has a proven track record of success in this area.
The founders of Edmonton, Alberta (Canada) based Fantasy Scoreboards Inc. had a vision to bring a real-time NHL score-tracking experience into sports bars and homes, where hockey fans could follow game scores through a wall-mounted Internet-connected display that streams all of the score and game data from the arena scoreboard. Then, they learned first-hand the challenges of bringing an Internet of Things (IoT) product to market.
After selecting a couple of organizations to assist with the product creation, their project became disjointed, filled with delays, and plagued by more cost increases than their business model could permit. With little time to spare, Fantasy Scoreboards Inc. engaged Design 1st, an Internet of Things (IoT) product design company in Ottawa, Ontario, to turn around the complex project.
By following a predictable development process, Design 1st brought the IoT scoreboard from design to a market-ready product in a short time frame, ultimately delivering the completed project in half the usual industry design time. After the complete design restart, the scoreboard was shipping units within five months.
Equally important were the cost savings and reliability of the product’s performance. Production cost was slashed 50 percent, and the complete redesign, new components, and a new manufacturing process were reported to yield “huge cost reduction,” the company said in a release. A new IoT architecture overcame the original design flaws, and the new product is said to easily handle real time streaming data volumes and enable complete cloud-based control and firmware updating.
“After a costly false start with another design and development company, we came to Design 1st and they quickly got us back on track,” said Will Nault, co-founder of Fantasy Scoreboards Inc., in a statement.
Design 1st recently released a case study that chronicles the lessons learned during the development of the first Internet-connected home scoreboard.
The First Internet-connected (IoT) NHL Home Scoreboard
Fantasy Scoreboards Inc.’s journey to success was not direct. Will Nault and Tyler Richards’ idea for a “connected” NHL scoreboard began as nothing more than friends having a discussion over a beer. Their vision was to bring a real-time NHL score-tracking experience into sports bars and homes, where hockey fans could follow game scores through a wall-mounted Internet-connected display that streams all of the score and game data from the arena scoreboard.
The new value was glanceable awareness of the game while in social settings. Televisions can be awkward to read and socially distracting when enjoying time with your friends.
Getting Stuck in the IoT Product Development Quagmire
At first, it seems easy to add connectivity to a product, as the infrastructure around IoT products is growing rapidly. There is already a wide choice of tools to connect your device to the web, engines to handle the data it downloads, and providers to host the software that it accesses in the cloud. With so many options to solve so many problems, Fantasy Scoreboards thought that a high level of IoT expertise would be unnecessary when developing their product. That proved to be wrong.
Their initial attempt to create the connected scoreboard was rocky, to say the least, and costly, as there are challenges that make adding connectivity to a product very different from the more established aspects of product design.
Connectivity alters the customer journey and the physical design of your product; it requires IT team readiness, radio selection, remote control, and software and mobile apps; and it raises new questions with regards to security, support, and warranties.
After selecting a couple of organizations to assist with the product creation, and then trying to manage all of the project variables that kept popping up, Fantasy Scoreboards reached a point where the projected costs of production for their product were far too high for them to meet the business and revenue models that they had so carefully planned. They now understood the realities of the IoT ecosystem. Their experience with various vendors, who dealt in everything from software design and development to hardware and manufacturing, had been disjointed, filled with delays, and had involved more cost increases than their project could handle.
A Fresh Start
Will and Tyler realized that to make their IoT project successful, they needed to work with companies that understood the overall project and could work together towards the same objectives. They selected the combined expertise of Design 1st and Macadamian—Design 1st for its experience with connected hardware, and Macadamian for its track record in software design.
Macadamian and Design 1st worked closely during the assessment of Fantasy Scoreboards’ existing prototype, and they identified several critical deficiencies with the existing designs. The scalability would not be enough to meet projected data volumes; the hardware was not developed to be cloud controlled and maintained; and the physical design, selected materials, and volume manufacturing features meant that the product would never meet the market price point identified by Fantasy Scoreboards.
The success of the product meant completely re-creating it from the ground up without losing the momentum that Fantasy Scoreboards had developed as part of its go-to-market activities. All parts and manufacturing strategies needed to be overhauled, and costs needed to be driven down.
This meant an incredibly tight timeline. Macadamian and Design 1st had only five months to engineer a completely redesigned scoreboard that was ready to ship to market. To put it into perspective, an aggressive timeline to complete a project of this complexity would have easily extended to eight months or more. However, Macadamian and Design 1st understood the significance of this endeavor for Fantasy Scoreboards, and they ran activities in parallel, trimmed out low risk approval steps, and pulled out all the stops using their network to smooth out production set-up.
Back on Track
Macadamian and Design 1st worked on the project in lockstep. The partners dove into each software and hardware interaction that the product would involve, and constructed a design through the lens of the end user.
Macadamian reworked the software model, enabling faster data delivery and reducing the cost of operations. They completely rethought the ways in which the scoreboard would consume information, employing a Python-based VM and Microsoft Azure to do the work. And they provisioned, set up, and configured all software production and pre-production environments so that the scoreboards would be fully connected on time for their market launch.
Design 1st ensured the new design was in line with market targets, future-proofed the product firmware coding with the cloud managed control, and managed the hardware costs from the start. One innovation that kept costs in check was reducing the size of certain display panels while ensuring the user experience was maintained. Design 1st created the display scrolling feature for longer team names and other information. They also introduced a messaging panel to the product, which added additional business opportunities, such as recurring revenue avenues from advertisement text and graphics.
Fantasy Scoreboards was new to contract manufacturing, so Design 1st walked them through all the available options, drew up quotation packages, and even accompanied them on their trips to meet different contract manufacturers, helping them to assess the manufacturing partner most suitable for their project.
From Design to a Market-ready Product
Due to their close partnership with Macadamian and Design 1st, Fantasy Scoreboards got back on the original schedule. With prototyping and production development happening virtually all at once, Fantasy Scoreboards was able to progress from design to a market-ready product in only a few months.
“Working with both Macadamian and Design1st was really a seamless experience,” said Will Nault, CEO of Fantasy Scoreboards Inc. “They managed themselves, effectively connected their teams as needed, and delivered results—on time and with a budget well under the original design firm costs.”
The Fantasy Scoreboards are now in production and can be purchased at FantasyScoreboards.com.
Design 1st reports that it has helped create more than 500 new products and contributed to more than130 patents over the past 20 years. The company’s industrial design, engineering, electronics, software, and manufacturing setup experts work as a unified team to help startups and large corporations transform ideas quickly into winning hardware products. Its in-house quality management system (QMS) enables the company to take on FDA- or CE-compliant products, and its production management team coordinates prototypes, testing, and first product builds.
Macadamian is a full service software design and development firm that offers a comprehensive range of usability, design, and engineering services, from product ideation to market readiness. According to the company, its solutions “are founded in design that thinks of the customer first while leveraging the cloud, Big Data, and Internet of Things to deliver context-aware and adaptive experiences.”
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