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Miro Manufacturing Inc.

Miro Tool & Mfg. Changes Name to Miro Manufacturing Inc.

WAUKESHA, Wis.—In order to more accurately represent its expanding manufacturing capabilities, Miro Tool & Mfg. has changed its name to Miro Manufacturing Inc., the company has announced.

Miro is a full-service contract manufacturer specializing in metal stamping, fabrication, and machining. The company maintains a full-service tool room to support its metalworking production. Jeff and Shelley Brown founded Miro in 1988 as a tool and die shop with four employees. Today, Miro employs 44.

“It was time to change our name to be clear about who we are and what we do—manufacturing,” said Miro President Jeff Brown, in a statement. “Production sales now far outweigh tooling sales. We have [invested] and plan to continue investing accordingly so we can continue to support customers from design to final assembly, or as we like to say around here, ‘from start to part.’”

The company’s evolution actually began many years ago with the addition of stamping capabilities in the late ’90s. Since then, fabrication capabilities have expanded with laser and waterjet cutting, as well as welding advancements. In 2015 alone, capital expenditures included a 4,500-watt Mitsubishi laser cutting machine and a 600-ton Brown Boggs stamping press. Plans for 2016 include a facility expansion to accommodate additional machinery, capacity, and growing business.

Miro’s name change is consistent with the company’s plans to transition from tool and die shop to metalworking contract manufacturer.

“A big difference between Miro Manufacturing and many other metalworking contract manufacturers is that we have not turned our back on our tool room; we embrace it,” Brown added. “Our tool room is here to stay in support of all our production services.”